Library and Information Science’s Role
in Cultural Diplomacy:
Democracy,
Propaganda or Partnerships Abroad?
by Dr. John
V. Richardson Jr.
UCLA Professor of Information Studies

1. Propaganda (1718): "the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person" according to the online version of Merriam-Webster’s Collegiate Dictionary (accessed 29 October 2007)
2. Diplomacy (1796): “1: the art and practice of conducting negotiations between nations;2 : skill in handling affairs without arousing hostility,” according to the online version of Merriam-Webster’s Collegiate Dictionary (accessed 21 February 2006) and as opposed to the historical practice of “personal diplomacy” or “the new diplomacy” of the 1920s and 1930s or more recently “conference diplomacy.”
3. Cultural Diplomacy (1934): “1: The British Council created as an arm of British cultural diplomacy and a focus for teaching English as a foreign language….” according to the OED; 2: “Under the Vienna Convention, the functions of a diplomatic mission include (1) representation of the sending state in the host state, which extends beyond the social and ceremonial, for an envoy is a substitute for his state in that country, (2) protection within the host state of the interests of the sending state and its nationals, including their property and shares in firms, (3) negotiation on behalf of his state with the host state and signing the resultant agreements when authorized, (4) reporting and gathering information by all lawful means on conditions and developments in the host country for his government, and (5) promotion of friendly relations between the two states and furthering their economic, cultural, and scientific relations, which includes commercial diplomacy….,” according to “Modern Diplomacy Practice” in the Encyclopedia Britannica (accessed 21 February 2006).
4.
Public Diplomacy (1965): “Public diplomacy
. . . deals with the influence of public attitudes on the formation and execution
of foreign policies. It encompasses dimensions of international relations
beyond traditional diplomacy; the cultivation by governments of public opinion
in other countries; the interaction of private groups and interests in one
country with those of another; the reporting of foreign affairs and its impact
on policy; communication between those whose job is communication, as between
diplomats and foreign correspondents; and the processes of inter-cultural
communications. ..Central to public diplomacy is the transnational flow of
information and ideas." As used in an early brochure of the Edward R.
Murrow Center for Public Diplomacy at the Fletcher School of Law and Diplomacy
at
“Globalization moves societies into liberal capitalism.” (Henri Dou & Sri Damayanty Manullang, 2004)
“Internationalization of higher education is both a reaction to, but also, an agent of globalization.” (Abdullahi, Kajberg, Virkus, 2007)
Harvey
B. Feigenbaum, Globalization and Cultural Diplomacy. Issue Paper on Art, Culture & the National
Agenda.
Samuel P. Huntington,
The Clash of Civilizations: Remaking of
World Order.
Henry
Kissinger, Does
Geoffrey
C. Middlebrook, “The Bureau of Educational and Cultural Affairs and American
Public Diplomacy during the Reagan Years: Purpose, Policy, Program, and Performance,”
PhD Dissertation,
“A recurrent tension in American public diplomacy as conducted by the United States Information Agency (USIA) is the proper relationship between the Agency's "twin pillars": informational programs and educational and cultural programs. The dispute involves issues of incompatibility, as these two sets of activities differ in modality and purpose. Because of these disagreements, institutional structures and organizational patterns have been a constant struggle in American public diplomacy. Concern over the integrity of USIA's Bureau of Educational and Cultural Affairs was heightened with the election of Ronald Reagan to the presidency. Observers initially concluded that the Agency was unduly emphasizing information at the expense of culture and education, and at the same time inappropriately politicizing the latter programs. Congress moved to protect the Bureau, and the result was that it experienced what appeared to be a period of unprecedented enrichment. Nonetheless, there continued to be talk of separating the Bureau from the Agency.
This dissertation examines, describes, and evaluates
the purposes, policies, programs, and performance of the United States Information
Agency's Bureau of Educational and Cultural Affairs during the years 1981
to 1989. More precisely, it seeks to answer three basic research questions:
To what extent and in what ways was the Bureau enhanced and/or diminished
during the period? What were the essential dynamics at work in this strengthening
and/or weakening of the Bureau? What implications do these changes have regarding
the optimum institutional location for the Bureau? Based on the evidence,
the research conducted herein indicates that: in general the Bureau was enhanced
in the areas of budgets, activities, and stature; these changes were the result
of a productive conflict that occurred between the executive and legislative
branches, at the center of which was the Agency Director, as they negotiated
the definition and direction of the Bureau; USIA is presently and for the
foreseeable future the best organizational home for the Bureau.”
(Emphasis added; Author Abstract)
Frank A. Ninkovich,
Frank
A. Ninkovich, The Diplomacy of Ideas:
1.
2. Babin, "Book Selection Policy of the US Information
Libraries," MSLS Thesis, Catholic University, 1951
1. Office of International Information and Cultural Affairs (OIC) renamed Office of International Information and Educational Exchange (1947)
C. US Information and Educational Exchange Act of 1948 (aka Smith-Mundt Act or PL 80-402)
1. Foreign policy (Clemens, "The Pivot: The USUS
Libraries in Germany and the US Department of State," MLS Specialization
Paper, UCLA, 1982)
2. Collection development (Wenning,
"Books Removed from the USIS Libraries," MA Thesis, Florida State
University, 1956)
i.
82 books removed;
ii.
20 titles by 8 authors said to be “Avowed Communists;”
and
iii.
55 titles by 20 authors who refused to testify
before Permanent Subcommittee on Investigations
E.United States Information Agency (established “to
expose the ‘untruths’ of communism,” 1957)
1. John F. Kennedy, defined the role of USIA to promote
“democracy”
2. Edward R. Morrow, appointed Director (1961)
F. USIA Advisory Commission (William F. Buckley; “On the Right” and “Firing Line”)
G. International Communication Agency (too easily confused with CIA) under President Jimmy CarterH. Merged into the United States Department of State
(Fall 1999)
Gary E. Kraske,
Missionaries of the Book: The American
Library Profession and the Origins of
Having visited American Centers
and American Corners in Eritrea (Asmara and Keren),
Russia (Moscow, St. Petersburg, Vladivostok,
and Yuzhno-Sakhalinsk),
Uganda, and Zambia, it was clear to me in 2002 that the Department of State
needed to consider an “opening day” collection of core reference materials
consisting of books, journals, and magazines which would support American
studies in these countries.
R;tw